Welcome to The Pubcast with Jon Loomer!
Sept. 15, 2020

Facebook Pixel Basics: 3. The Facebook Pixel and Optimization

Facebook Pixel Basics: 3. The Facebook Pixel and Optimization

A big part of what makes Facebook advertising so effective is optimization. Facebook shows your ads to people most likely to perform a desired action, limiting waste. Without the pixel, you can't optimize for some critical actions. To get access to...

A big part of what makes Facebook advertising so effective is optimization. Facebook shows your ads to people most likely to perform a desired action, limiting waste. Without the pixel, you can't optimize for some critical actions.

To get access to the free Facebook Pixel Basics video series -- or the entire Facebook Pixel Masterclass -- go to jonloomer.com/fpm