May 25, 2023
How are Meta's Changes to Aggregated Event Measurement Possible?
Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions!
Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions!