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Is It Time to Abandon Lookalike Audiences?
Is It Time to Abandon Lookalike Audiences?
Lookalike audiences made sense in 2014 when targeting options were limited, but with Meta's evolved algorithm handling audience expansion a…
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Jan. 15, 2025

Is It Time to Abandon Lookalike Audiences?

Is It Time to Abandon Lookalike Audiences?

Lookalike audiences made sense in 2014 when targeting options were limited, but with Meta's evolved algorithm handling audience expansion and remarketing automatically, they may now be unnecessary complexity.

Lookalike audiences made sense in 2014 when targeting options were limited, but with Meta's evolved algorithm handling audience expansion and remarketing automatically, they may now be unnecessary complexity.