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The Pubcast with Jon Loomer
The Pubcast with Jon Loomer
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
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May 9, 2022

Meta Needs Breakdowns for Any Type of Audience Expansion

Meta Needs Breakdowns for Any Type of Audience Expansion

I've complained a lot during the past year about how little advertisers know about how much their targeting audience was expanded or how many results came from the expansion of their audience when Detailed Targeting Expansion or Lookalike Expansion is on. But, what if Meta added an Expansion option to the current Breakdowns feature that allowed you to break down your results and view separate rows for your targeted audience and the expanded audience?

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