June 14, 2013
PUBCAST: Creepy, Freaky and Helpful: Influence Marketing with Danny Brown
This week I invited the man, the myth and the legend -- Danny Brown -- to the show. Danny's a friend of the show and a friend of mine. He sipped a Sleeman's Original while I downed a Moose Drool. And, of course, we got drunk on social media. Here are...
This week I invited the man, the myth and the legend -- Danny Brown -- to the show. Danny's a friend of the show and a friend of mine. He sipped a Sleeman's Original while I downed a Moose Drool. And, of course, we got drunk on social media.
Here are a few topics that we discussed:
- Focus on customer vs. influencer
- 4 Ms of Influence Marketing (Make, Manage, Monitor, Measure)
- Facebook and micro targeting
- How targeting is increasingly creepy, freaky and helpful
- Today's Marketer and the Changing Face of Purchase Decisions
- Buy Danny's book (co-authored with Sam Fiorella), Influence Marketing
Here are a few places you can -- and MUST -- find Danny: