PUBCAST: Creepy, Freaky and Helpful: Influence Marketing with Danny Brown

This week I invited the man, the myth and the legend -- Danny Brown -- to the show. Danny's a friend of the show and a friend of mine. He sipped a Sleeman's Original while I downed a Moose Drool. And, of course, we got drunk on social media.

Here are a few topics that we discussed:

• Focus on customer vs. influencer
• 4 Ms of Influence Marketing (Make, Manage, Monitor, Measure)
• Facebook and micro targeting
• How targeting is increasingly creepy, freaky and helpful
• Today's Marketer and the Changing Face of Purchase Decisions
• Buy Danny's book (co-authored with Sam Fiorella), Influence Marketing

Here are a few places you can -- and MUST -- find Danny:

• DannyBrown.me
• @DannyBrown
• InfluenceMarketingBook.com
• ArCompany