PUBCAST: Geeking Out with Andrew Foxwell
This week's episode was one of my favorites -- I'm always excited to geek out with a fellow social media marketer about ads, optimizing, metrics, the new ad reports and -- of course -- Power Editor. Andrew Foxwell is the director for social for...
This week's episode was one of my favorites -- I'm always excited to geek out with a fellow social media marketer about ads, optimizing, metrics, the new ad reports and -- of course -- Power Editor. Andrew Foxwell is the director for social for PPC Associates and is a brilliant young mind with a lot of great information to share. Check out the episode and geek out with us!
Topics discussed:
- Andrew's background working for the US Congress social media team
- Our thoughts on Custom Audiences and why Lookalike Audiences are one of the best Facebook developments in years
- Facebook's mobile success
- Purchase Intent: Desktop vs Mobile
- Broad ad placement and ad reporting strategies
- View Based vs Click Based conversions: What they are and why they're important
- Facebook Marketing Advanced University: Power Editor
- Andrew's guest post: Facebook Unpublished Photo Post Ads: Bidding Duration, and Reporting
- Benefits of the new Facebook Ad Reports
- Facebook Ads Reports: A Tour of a Powerful New Tool
Make sure your subscribe, rate and review on iTunes!
Contact Andrew Foxwell:
Twitter: @AndrewFoxwell
Email: andrew@ppcassociates.com