PUBCAST: If Mark Zuckerberg Could Grant Me 3 Facebook Wishes & New Changes w/Custom Audiences & Exports

Pull up a barstool! Here’s this week’s show notes:

11)  New Featured User Question Segment

-If I could interview Mark Zuckerberg and he would grant me 3 Facebook wishes...

- Premium Support (live chat)

- Better interface for Power Editor

- Allow anyone to access any test feature they want

Want to be a featured fan on the Pubcast and have your question answered by Jon?
Click here: jonloomer.com/awesome

2)    2) On Vacation/Broken iPhone woes

3)    3) Facebook expands Custom Audiences to target users who visited website or used mobile app

4)    4) Changes to Post Level and Page Level Exports

- IT MATTERS!

- Page Level: Loss of Virality and some of the Talking About This stats; gain of Positive Feedback

- Page Level: From 65 to 63 tabs; from 90 to 72 columns in Key Metrics

- Post Level: Talking About This, Stories, Viral stats are gone; Nothing New

5)    5) Why you need to use Conversion Tracking

- Ad 1 had 773 clicks, $.02 CPC, $.26 CPM

- Ad 2 had 110 clicks, $.29 CPC, $3.59 CPM

- Ad 1 had 13 conversions ($287 value on $31.81 spend)

- Ad 2 had no conversions ($18.41 spend)

6)      6) Related links:

https://www.jonloomer.com/2013/10/15/new-facebook-page-level-export/

https://www.jonloomer.com/2013/10/14/facebook-conversion-tracking-example/

https://www.jonloomer.com/2013/10/11/new-facebook-post-level-export/