PUBCAST: Making the Shift with Facebook Ads

Facebook Fraud Response: Are Facebook Ads a Waste of Money?

• http://www.jonloomer.com/2014/02/11/facebook-fraud-response/
• Virtual Bagel experiment
• Virtual Cat
• My issues when Optimized CPM first came out
• My entire Facebook strategy is based on building a relevant audience
• How I Got 35X ROI on Facebook Ads
• How an Online Facebook Offer Targeted at Fans Resulted in 9.5X ROI
• Popular Viral Video Claiming "Facebook Fraud" Has It All Wrong.www.fangdigital.comAn online video decrying "Facebook Fraud" recently went viral. But that doesn't mean there's much merit to its claims. Or that it's even close to accurate.

The Death of Facebook Interest Targeting: Shifting Budget Priorities

• http://www.jonloomer.com/2014/02/17/facebook-ads-interest-targeting/
• merger of precise and broad interest targeting
• you are putting a great deal of faith in the brands you focus on
• you won’t reach every fan
• target your email subscribers
• WCA is available
• 60% of my traffic comes from Google
• my one-on-one service
• Lookalike Audiences
• use Graph Search to help me find the interests
• cross interests with users on Lookalike Audience lists

WCA Lookalike: Target Facebook Users Similar to Website Visitors

• http://www.jonloomer.com/2014/02/12/facebook-wca-lookalike-audiences/

Creating audio version of some blog posts

• What do you think?