PUBCAST: Making the Shift with Facebook Ads

Facebook Fraud Response: Are Facebook Ads a Waste of Money? The Death of Facebook Interest Targeting: Shifting Budget Priorities WCA Lookalike: Target Facebook Users Similar to Website Visitors Creating...

Facebook Fraud Response: Are Facebook Ads a Waste of Money?

http://www.jonloomer.com/2014/02/11/facebook-fraud-response/
Virtual Bagel experiment
Virtual Cat
My issues when Optimized CPM first came out
My entire Facebook strategy is based on building a relevant audience
How I Got 35X ROI on Facebook Ads
How an Online Facebook Offer Targeted at Fans Resulted in 9.5X ROI
Popular Viral Video Claiming "Facebook Fraud" Has It All Wrong.www.fangdigital.comAn online video decrying "Facebook Fraud" recently went viral. But that doesn't mean there's much merit to its claims. Or that it's even close to accurate.

The Death of Facebook Interest Targeting: Shifting Budget Priorities

http://www.jonloomer.com/2014/02/17/facebook-ads-interest-targeting/
merger of precise and broad interest targeting
you are putting a great deal of faith in the brands you focus on
you won’t reach every fan
target your email subscribers
WCA is available
60% of my traffic comes from Google
my one-on-one service
Lookalike Audiences
use Graph Search to help me find the interests
cross interests with users on Lookalike Audience lists

WCA Lookalike: Target Facebook Users Similar to Website Visitors

http://www.jonloomer.com/2014/02/12/facebook-wca-lookalike-audiences/

Creating audio version of some blog posts

What do you think?

PUBCAST: Making the Shift with Facebook Ads

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