PUBCAST: Pirated Content, Raising Prices and the Importance of Auditing

In this episode of the Pubcast, Jon talks about the following:

Pirated Content

• Should you care?
• What should you do?
• What does it say about your customers?

Raising Prices

• How should you communicate it?
• When should you raise prices?

Importance of Auditing

• What Jon stumbled on
• What you should audit

Highlights of the Experiment