Feb. 10, 2022
PUBCAST SHOT: Ask These Basic Questions to Better Measure Success
If you're only looking at surface-level metrics to measure the success of your ads, you aren't doing your job. You need to dig deeper. Ask these basic questions to help define what success looks like and what your ultimate customer looks like so that...
If you're only looking at surface-level metrics to measure the success of your ads, you aren't doing your job. You need to dig deeper. Ask these basic questions to help define what success looks like and what your ultimate customer looks like so that you can reach them.