Jan. 17, 2022

PUBCAST SHOT: Daily Unique Reach Optimization

PUBCAST SHOT: Daily Unique Reach Optimization

An old-school optimization option for Facebook advertisers wanting to control frequency is Daily Unique Reach. It works differently than Reach optimization with Frequency Capping. I discuss it in today's Shot.

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An old-school optimization option for Facebook advertisers wanting to control frequency is Daily Unique Reach. It works differently than Reach optimization with Frequency Capping. I discuss it in today's Shot.