Jan. 20, 2022

PUBCAST SHOT: Edits that Trigger the Learning Phase

Facebook says that you will get your best results after exiting the Learning Phase. The problem is that if you make any "significant" edits after that point, your ad set will re-enter the Learning Phase. The great results you were getting may not come...

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Facebook says that you will get your best results after exiting the Learning Phase. The problem is that if you make any "significant" edits after that point, your ad set will re-enter the Learning Phase. The great results you were getting may not come back. What's significant and what's not? Let's investigate...