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The Pubcast with Jon Loomer
The Pubcast with Jon Loomer
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
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Feb. 20, 2022

PUBCAST SHOT: How I Use Custom Conversions

PUBCAST SHOT: How I Use Custom Conversions
Apple Podcasts Spotify Audible
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Season 10

Custom Conversions have a very specific purpose for Facebook ads reporting and optimization. Here, I provide an explanation of the three primary ways that I use them.

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