Nov. 14, 2021
PUBCAST SHOT: iOS Remarketing with Facebook Ads
If you're running website remarketing ads, you may actually mostly avoid much of the iOS frustration related to reporting -- modeling and the Aggregated Event Measurement. There may be one loophole, but even that should be limited in volume. Facebook,...
If you're running website remarketing ads, you may actually mostly avoid much of the iOS frustration related to reporting -- modeling and the Aggregated Event Measurement. There may be one loophole, but even that should be limited in volume. Facebook, of course, isn't clear on how that potential loophole is handled. Details in today's Shot!