Dec. 5, 2021

PUBCAST SHOT: Optimizing for Non-Prioritized Events

PUBCAST SHOT: Optimizing for Non-Prioritized Events

A common complaint among advertisers lately is that since iOS 14 changes, Facebook's reported conversions are incomplete and inaccurate. One solution may be optimizing for non-prioritized events.

Apple Podcasts podcast player badge
Spotify podcast player badge
Audible podcast player badge
Apple Podcasts podcast player iconSpotify podcast player iconAudible podcast player icon

A common complaint among advertisers lately is that since iOS 14 changes, Facebook's reported conversions are incomplete and inaccurate. One solution may be optimizing for non-prioritized events.