Welcome to The Pubcast with Jon Loomer!
Jan. 16, 2022

PUBCAST SHOT: Outcome-Based Ad Experiences (ODAX)

PUBCAST SHOT: Outcome-Based Ad Experiences (ODAX)

Facebook is simplifying the objective selection process in Ads Manager, consolidating from 11 objectives to 6. It falls under the Outcome-Based Ad Experiences (ODAX) initiative. Here's what you need to know. Read more at https://jonloomer.com/odax


Facebook is simplifying the objective selection process in Ads Manager, consolidating from 11 objectives to 6. It falls under the Outcome-Based Ad Experiences (ODAX) initiative. Here's what you need to know.

Read more at https://jonloomer.com/odax