Feb. 14, 2022

PUBCAST SHOT: Understanding Event Parameters

PUBCAST SHOT: Understanding Event Parameters

If you use standard or custom events, you should also be sending parameters that provide more details about an action. Parameters are what provide granularity and power in reporting and targeting. Here's how they work...

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If you use standard or custom events, you should also be sending parameters that provide more details about an action. Parameters are what provide granularity and power in reporting and targeting. Here's how they work...