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The Pubcast with Jon Loomer
The Pubcast with Jon Loomer
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
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Feb. 14, 2022

PUBCAST SHOT: Understanding Event Parameters

PUBCAST SHOT: Understanding Event Parameters

If you use standard or custom events, you should also be sending parameters that provide more details about an action. Parameters are what provide granularity and power in reporting and targeting. Here's how they work...

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