Subscribe to Podcast Alerts!
The Pubcast with Jon Loomer
The Pubcast with Jon Loomer
Facebook ads news, strategies, and discussion in a quick 5-10 minute "Shot" format. Started in 2013, full Pubcast was originally an interview format where Jon and his guest discussed business topics over a beer. The format change, but the name has endured. Pop a bottle...
Choose your favorite podcast player
Apple Podcasts Spotify Audible
Feb. 18, 2022

PUBCAST: The View-Through Conundrum

PUBCAST: The View-Through Conundrum
Apple Podcasts Spotify Audible
Apple Podcasts podcast player icon Apple Podcasts Apple Podcasts Spotify podcast player icon Spotify Spotify Audible podcast player icon Audible Audible
Season 10

View-through conversions have always been a thing. But changes during the past year have made them problematic. Let me explain what I was doing, what I found, my theory, and what I think Facebook should do related to view-through attribution.

Send an Audio Question