PUBCAST: Unforgettable Oatmeal Stout: Building the Foundation For a Great Podcast

This episode was broken down into the following sections:

• Starting a Podcast
• The Equipment Breakdown
• Creating a Content Strategy
• What is my Theme?
• Resources

Creating the foundation of your Podcast:

• Before you get started answer the question WHY? Why should I have a podcast? Will this be helpful for my business? Are you comfortable talking? Will I reach my audience?
• Start Simple: It can be overwhelming. Learn the basics and experiment.
• Don't stress over all the details of getting started
• Create a Budget for Equipment

What kind of Equipment will I need?

• Microphone and Pop Filter: Blue Yeti
• Recording Software: Audacity, Skype, Screenflow, Total Video Converter Lite, Libsyn, WordPress Plugin Blubrry

Creating a Content Strategy:

• Consider Having Interviews
• Audio versions of blog posts
• Blog Posts: Dig deeper into blog posts with more specifics of a particular topic
• A Different Direction: Create a Podcast that is different than other content you are providing on your channels
• Consider Your Target Audience
• Ask Your Audience! Feedback could lead the way

What is my Theme?

• Create a theme that stands out
• Have Fun! Be Yourself.
• Structure: As you create more podcast add structure for flow to your recording

Bust a Move with Sound!

• Hire Some Help: Find an expert who can help you with editing and sound effects
• Sounds Effects: Free and Purchased - Soundsnap

Save your seat for my upcoming live event on my favorite topic Website Custom Audiences. Learn more details about the WCA Workshop: Master FB Website Retargeting here