PUBCAST: Welcome to the Social Media Jungle with Jason Miller

Jason Miller, formerly of Marketo and now of LinkedIn, popped open a beer and we ranted about social media marketing in this awesome episode.

Topics discussed:

• Jason's new gig as Content Marketing Manager for LinkedIn
• How to maximize LinkedIn as a marketing channel
• Moving beyond the tired, philosophical approach of marketing and focusin on results
• How to measure social media ROI
• Automation tools for advanced marketers
• 80s hair metal Karaoke

Links mentioned include:

• Jason's guest post for me
• Pulse RSS Reader
• Brian Carter's post about optimizing Facebook ads
• The new Facebook ads reports
• Stop Whining About EdgeRank and Do Something About It
• Don't Blame the Tool, Blame the Carpenter
• Automation tools from Marketo, InfusionSoft, Hubspot and Eloqua

You can find Jason on Twitter (@JasonMillerCA), at RockNRollCocktail.com and soon on the LinkedIn blog.

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