Welcome to The Pubcast with Jon Loomer!

6 Common Targeting Mistakes with Meta Advertising

Are you making one of the six most common targeting mistakes?

Read the related blog post at https://jonloomer.com/targeting

In this video, I cover the following mistakes:

1. Improper Use of Exclusions
2. Expansion Ignorance
3. Too Narrow When Optimizing for Conversions
4. Overdoing Demographic Granularity
5. Too Broad When Optimizing for Top of Funnel
6. Unnecessary Extra Ad Sets for Cold Targeting