While some factors are outside of your control, here are six ways that you can drive up your CPM: 1. Using original audiences instead of Advantage+ Audience. 2. Restricting your audience by age or gender. 3. Limiting geography by state or region. 4. Manually editing placements. 5. Having a low estimated action rate. 6. Low-quality ads. For more on the impact of CPM on results, check out my blog post at https://jonloomer.com/cpm.
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