Welcome to The Pubcast with Jon Loomer!

Ad Targeting: 20 Factors that Impact Your Facebook Advertising Results

There are 20 factors that impact your Facebook advertising results. Targeting may have the biggest impact of all. You can't even expect a perfect ad to succeed if it reaches the wrong people.

Read the definitive guide about Website Custom Audiences:


Read more about the 20 factors in this post:


Test what you know about Facebook ads with this quick 10-question quiz:


You'll get different questions every time you take the quiz, and I'll provide recommendations on what you should do next.