Most advertisers are confused about how and when to use Advantage+ Audience, its benefits and weaknesses, and how it impacts our overall strategies. This video is meant to clear that up.
Read the full detailed best practices at https://jonloomer.com/plus
This video is focused on four primary points:
1. Audience suggestions and when/whether you should use them
2. When you should use Advantage+ Audience
3. When you should instead use the original audience options
4. How Advantage+ Audience impacts campaign construction
Do not be scared of using Advantage+ Audience, but also know when it may be best to avoid it.
