An Example of the Benefit of Offline Events for Reporting

Here's an example of the benefit of sending offline events. I've been sending offline events related to CRM activity for the past month. Whenever a new lead from an instant form has clicked on a second link in my emails, an offline event is sent. This then allows me to see in Ads Manager how many of my leads have resulted in deep in engagement -- and the cost to get those engaged leads. To learn more about setting up offline events, go to https://jonloomer.com/offline.