Here's an example of the benefit of sending offline events. I've been sending offline events related to CRM activity for the past month. Whenever a new lead from an instant form has clicked on a second link in my emails, an offline event is sent. This then allows me to see in Ads Manager how many of my leads have resulted in deep in engagement -- and the cost to get those engaged leads. To learn more about setting up offline events, go to https://jonloomer.com/offline.
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