This is the beauty of Advantage+ Audience. Because your audience suggestions shouldn't impact results much, it's a variable that you don't need to spend much to worrying about. You can focus on copy and creative. This is one more reason to switch from using original audiences when possible.
An Important Benefit of Advantage+ Audience
Subscribe to Podcast Alerts and receive a notification whenever the Pubcast drops a new episode!
Recent Episodes
- I've Never Been More Uncertain About Meta Ads
- What Does the Removal of Placement Control Mean?
- 15 Years of Lessons Learned
- A Reflection on 15 Years
- The Story I Stopped Telling
- Ask These Questions Before Using Value Rules
- Meta Doesn't Invent Conversions That Never Happened
- Most Advertisers Should Only Use Incremental Attribution
- You May Be Surprised Who Converts
- See all →