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Apple is Enforcing 30 Percent Service Fee Worldwide on Facebook and Instagram Ads

Stop running Meta ads from an iOS device. More specifically, don't use an iOS app to publish your ads. Apple started enforcing a 30% service fee on ads published from iOS apps in the US back in February. Now this is expanding to the rest of the world. Meta doesn't want you to pay these fees either. You can avoid them by publishing from desktop, a non-iOS device, or via a browser.