Appreciate nuance in advertising. Be wary of people who say that there's only one way to do things. No exception. Understand that most things are messy and there are exceptions to every rule.
Appreciate Nuance in Meta Advertising
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Recent Episodes
- Meta Wants Businesses to Pay to Share Links
- I've Never Been More Uncertain About Meta Ads
- What Does the Removal of Placement Control Mean?
- 15 Years of Lessons Learned
- A Reflection on 15 Years
- The Story I Stopped Telling
- Ask These Questions Before Using Value Rules
- Meta Doesn't Invent Conversions That Never Happened
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