Are Ads Coming to Threads in 2024?

Are ads coming to Threads? According to a report from Digiday, ad execs who claim to be in the know say that they're coming in the second half of 2024. While this would oppose Mark Zuckerberg's typical response about Threads monetization that the milestone is 1 Billion users. Threads is growing, but it's nowhere close to that. Regardless, there's smoke, and ads on Threads would be a bonus for advertisers.