Did CPMs go up over Black Friday and Cyber Monday? Years ago, we could always expect the holiday increase, but that hasn't always been the case in recent years. The bump is back, according to the Within Marketing Pulse.
Are Advertisers Seeing Increased CPMs?
Subscribe to Podcast Alerts and receive a notification whenever the Pubcast drops a new episode!
Recent Episodes
- How to Plan Your Ads for BFCM
- When Does Frequency Lead to Creative Fatigue?
- How Do You Scale Your Meta Ads Budget?
- A Simple, Volume-Focused Ad Strategy
- An Ad Solution for Meta's Restriction on Organic Link Sharing
- Meta Wants Businesses to Pay to Share Links
- I've Never Been More Uncertain About Meta Ads
- What Does the Removal of Placement Control Mean?
- 15 Years of Lessons Learned
- See all →