Emergency video: Big changes coming to Aggregated Event Measurement and website conversion campaigns for Meta advertisers.
AEM as we know it is changing in a very big way.
1. No longer a need to prioritize events.
2. No longer a need to create Value Sets for Value Optimization.
3. No longer required to verify your domain.
4. No longer required to select a conversion domain.
5. AEM tab is going away.
I have lots of questions about this and how it will be handled and whether we should expect to see an impact, and I'll have additional videos in the coming days about that.
I also addressed this in a new blog post here:
https://www.jonloomer.com/meta-announces-big-changes-to-website-conversion-campaigns/
