Conversion breakdowns have returned to Facebook Ads Manager!
Conversion breakdowns were one of the handful of casualties that resulted from iOS 14 changes. They allowed you to breakdown your conversion results by age, gender, country, placement, and a handful of others.
Meta announced back in November that it was coming back. I wrote a blog post and recorded a video about it then.
While some people had it way back in November, I did not. I'd eventually have it in the custom ad reports, but not in the main Ads Manager.
I now have it, and you may, too.
This is extremely useful because it gives you a clearer idea of how each placement, for example, performs. Breaking placements down only by surface-level metrics like ad spend, reach, clicks, and more just doesn't tell the full story.
It seems like this is either fully rolled out now or approaching it. Check to see if you have it!
