Welcome to The Pubcast with Jon Loomer!

Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

This tutorial walks through the process of creating a custom Facebook event that fires when users watch an embedded YouTube video on your website.

The full tutorial (with tag code) is here:


The steps:

1. Configure the Video Variables in Google Tag Manager
2. Create a Video Trigger
3. Create a Tag
4. Test it with the Facebook Pixel Helper

I used the following article as inspiration and made some alterations.


Feel free to make your own alterations to fit your needs.