Meta advertisers can now create value rules for Device Platform, raising or lowering bids for mobile or desktop devices. Here's how it works...
Device Platform Value Rule for Mobile and Desktop
Subscribe to Podcast Alerts and receive a notification whenever the Pubcast drops a new episode!
Recent Episodes
- 15 Years of Lessons Learned
- A Reflection on 15 Years
- The Story I Stopped Telling
- Ask These Questions Before Using Value Rules
- Meta Doesn't Invent Conversions That Never Happened
- Most Advertisers Should Only Use Incremental Attribution
- You May Be Surprised Who Converts
- The Foundational Elements of Meta Advertising Today
- I Published a Document That I Didn't Write
- See all →