It may run counter to your instincts, but you should consider pulling back on your Facebook ads.
This time of the year is great for e-comm and retail, particularly if you are offering deals. Those brands and advertisers are able to beat down rising CPMs with an increased conversion rate.
But that isn't true for everyone. Depending on your business, this may be an especially expensive time of the year.
So, is it time to pull back on your ads so that you can save up for a more profitable push in January? Maybe.
Here are my thoughts. Plus a blog post...
https://www.jonloomer.com/should-you-pull-back-your-facebook-ads-this-holiday-season/
