Welcome to The Pubcast with Jon Loomer!

Don't Use First Conversion Reporting In Place of All Conversions

First Conversion reporting isn't meant to replace All Conversions. I've seen some advertisers get excited about this new option, thinking that it will be their new default option. Use it to add context, but not as the only option. For more on First Conversion reporting, read my blog post at https://jonloomer.com/first.