This is a little thing related to location targeting that most advertisers miss.
By default, you're targeting people living in OR recently in a certain area.
The typical advertiser just assumes you're reaching people who live in that area. And when you start reaching people outside of the country you targeted, you start asking questions about whether something is wrong.
There are four location targeting options:
1. People Living In or Recently In This Location (Default)
2. People Living In This Location
3. People Recently In This Location
4. People Traveling In This Location (they live more than 125 miles from where they were most recently)
What you use depends on your type of business and product. Do not assume the default is right for you.
