Welcome to The Pubcast with Jon Loomer!

Facebook Ads Metrics That Matter

What Facebook ad metrics do you care about? You should keep it relatively simple. I have a saved setup in Ads Manager that applies to any campaign, regardless of optimization. This allows me to easily track the things that I care about most.

I call my saved columns "The Good Stuff." These are the things that I care about most, but feel free to apply what works for you.

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