Welcome to The Pubcast with Jon Loomer!

Facebook Advertising and What's Within and Outside of Your Control

Facebook advertisers worry too much about things that are outside of their control. They don't understand how these things provide restrictions and benchmarks.

You can't control the product, industry, competition, client website, audience you inherit, and so much more -- or you control very little of it. These things will significantly impact your potential for success.

Block these things out. Focus on the things that you can actually do something about.