When you use Conversion Tracking with Facebook ads, you can assign a value for each conversion so that it's reflected in your results. This is how to do it!
For more, check out my blog post at http://bit.ly/conversion-value and like my page on Facebook at http://fb.com/JonLoomerDigital.
Other links mentioned...
Power Editor Training Course: http://bit.ly/fmau-power
Conversion Tracking Tutorial: http://bit.ly/jl-conversion
