Your questions include: When to use Optimized CPM or CPC, how increased mobile usage impacts Facebook app strategy, measuring performance and Facebook for Brick & Mortar. For more, go to http://jonloomer.com and like my page at http://fb.com/JonLoomerDigital.
Other Links Mentioned
Free Insights Webinar: http://JonLoomer.com
ShortStack: http://zfer.us/sHCVy
Consumers and Consumptions: http://jonloomer.com/facebook-insights-consumer-vs-engaged-user
Facebook Offers: http://jonloomer.com/facebook-offers
Facebook Graph Search: http://jonloomer.com/facebook-graph-search
Facebook Nearby: http://jonloomer.com/facebook-nearby
