Welcome to The Pubcast with Jon Loomer!

Facebook Pixel and Events: 20 Factors that Impact Your Facebook Advertising Results

There are 20 factors that impact your Facebook advertising results. Possibly the most important is if and how you use the Facebook pixel and events. Adding the base pixel code isn't enough. Do you add standard events? Do you use parameters? Do you add custom events? Do you create audiences based on these events? Optimization, tracking, and targeting are all tied to the pixel and events.

Some required reading on the Facebook pixel...

The Importance of the Facebook Pixel
https://www.jonloomer.com/pixel-importance-yt

3 Ways to Add the Facebook Pixel to Your Website
https://www.jonloomer.com/add-pixel-yt

Facebook Pixel Events: An Introduction
https://www.jonloomer.com/pixel-events-yt

How to Create Facebook Pixel Events and Parameters Manually
https://www.jonloomer.com/create-pixel-events-manually-yt

Facebook Custom Conversions: The Ultimate Guide
https://www.jonloomer.com/custom-conversions-yt

Facebook Pixel Events and Custom Conversions: Best Practices
https://www.jonloomer.com/pixel-events-custom-conversions-yt

Facebook Pixel Event Generator
https://www.jonloomer.com/facebook-pixel-event-generator/

Learn even more about the pixel in the Facebook Pixel Masterclass:
https://jonloomer.com/facebook-pixel-masterclass-yt