How First Conversion Reporting Helped Solve a Problem

Here's an example of how First Conversion reporting helped solve a problem. Ads Manager was appearing to be inflated compared to what appeared in my CRM. When I used First Conversion reporting, the numbers matched. The most likely explanation is that three of the people who registered ended up registering for a second lead magnet. For more on First Conversion reporting, check out my blog post at https://jonloomer.com/first.