How much does your audience expand when using Advantage Custom Audience with original audiences? We can now figure this out with a test using a Sales campaign with audience segments, making sure to use custom audiences that match those used in audience segments. Here are the results that I saw...
How Much Does Your Audience Expand?
Subscribe to Podcast Alerts and receive a notification whenever the Pubcast drops a new episode!
Recent Episodes
- When Does Frequency Lead to Creative Fatigue?
- How Do You Scale Your Meta Ads Budget?
- A Simple, Volume-Focused Ad Strategy
- An Ad Solution for Meta's Restriction on Organic Link Sharing
- Meta Wants Businesses to Pay to Share Links
- I've Never Been More Uncertain About Meta Ads
- What Does the Removal of Placement Control Mean?
- 15 Years of Lessons Learned
- A Reflection on 15 Years
- See all →