Welcome to The Pubcast with Jon Loomer!

How Reach Optimization Works for Meta Ads

Have you ever used Reach optimization for your Meta advertising? There are some specific situations when you should consider it.

Reach optimization isn't magical. It won't give you great results when targeting a cold audience (unless you only want awareness). It can be most useful for the warmest of audiences.

One of the nice benefits is frequency capping -- one of the rare situations when you can control how often you reach people.

Read more about Reach optimization here: