If you optimize for link clicks, Facebook will show your ads to people most likely to click your link -- but they may abandon that click and not wait for the page to load. Optimizing for Landing Page Views (available for both Traffic and Conversions objectives) allows you to show it to people most likely to click and stick around to see the page. Here's a tutorial to show you how!
For more tutorials like this one, go here:
https://www.jonloomer.com/quick-video-tutorials/
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