5 steps to successfully split testing Facebook ads.
Power Editor Tutorial: http://www.jonloomer.com/facebook-power-editor/
Split Testing: http://www.jonloomer.com/facebook-advertising-split-testing-infographic/
Saved Audiences: http://www.jonloomer.com/facebook-saved-audience-saved-target-group-power-editor/
Conversion Specs: http://www.jonloomer.com/facebook-conversion-specs-post-actions/
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