View through conversions have value. But they only have value when there's context.
When Facebook took away the Compare Attribution tool as a result of iOS 14 changes, we lost that context. You couldn't see how many of your conversions were view through.
This was particularly important for remarketing. If you were getting too-good-to-be-true conversion results, you just had to assume they weren't actually true. They must've been mostly view through.
But you couldn't prove it.
Thankfully, you can prove it now with the Compare Attribution Settings tool. This allows you to see just how many of your conversions are 1-day click.
This video shows you how....
