Winning the Meta ad auction depends on three important factors: 1. The Bid, 2. Estimated Action Rates, and 3. Ad Quality. The higher your ad quality and engagement, the less you'll need to pay to win the auctions.
Winning the Meta ad auction depends on three important factors: 1. The Bid, 2. Estimated Action Rates, and 3. Ad Quality. The higher your ad quality and engagement, the less you'll need to pay to win the auctions.