Are you sure you need all of those campaigns? It's a common strategy for advertisers to create at least one campaign for every stage of the funnel -- and in some cases, multiple campaigns for each stage. While big-budget advertisers can throw money at the top of the funnel, this can also be done to the detriment of your overall results if the top of the funnel pulls budget away from your most important campaigns (those for leads and sales). This approach not only waters down your results, but it could lead to auction overlap, which can hurt performance.
It's not that you should only create two campaigns. Sometimes, you have no choice but to create those campaigns, for any number of reasons. My advice is that you consider the potential negative impact of unnecessary extra campaigns before publishing them.
For more on taking a simplified approach to your ad strategy, check out my blog post at https://jonloomer.com/simple.
